Pijakbumi x Smartfren with special artwork from Addy Debil, utilizing recycled cotton fabric processed from used denim cloth; while in the shoelace section, using TENCEL ™ fiber. Capital derived from beech wood that grows in sustainably managed and responsible forests. TENCEL ™ fiber modal has been certified as renewable and compostable.

During the process, the use of these materials reduces the consumption of clean water in the manufacturing process and increases the efficiency in the use of the remaining textile production.

Through this spirit of co-creation, let us work hand in hand to protect the environment and our earth together #ForBetterEarth​
#smartfrenWOW​ #WOWLabs