Detail Pekerjaan - smartfren

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Digital Marketing

Permanent / Contract HQ Sabang, Jakarta

Requirements :

Requirement

More than 3 years of experience in eCommerce
Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
Preferably can speak Mandarin
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Excellent verbal and written communication skills with the ability to organize thoughts and communicate clearly, completely, and concisely
Strong interpersonal skills to collaborate, persuade and maintain strong working relationships to accomplish goals

Responsibilities

Develop and implement marketing strategies for Lifestyle Commerce ie managing a social media strategy and building a strong online community to grow the GMV, working with KOL/influencers to promote and amplify the Lifestyle Commerce brand and lifestyle products, creating blog posts to increase interest on products being promoted and create campaigns personalized to specific segment categories.
Handle Go-to-market implementation and devise local strategies to customize best practices that already work in china brought in by partners.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Lead site strategy and build product roadmap together with Joint Collaboration Partner.
Review technologies & explore new developments in the digital landscape to find more effective ways to deliver communication & business objectives
Measure and report performances of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple social media channels.
Make recommendations for customer touchpoint improvements like product reviews, feedback scores, and questions within given brand guidelines

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