In recent decades, tourism has continued to experience growth, but unexpectedly the COVID-19 pandemic has paralyzed the economy in various industries, especially in the tourism industry which is faced with unprecedented challenges. This is indicated by a 70.57% decrease in the number of tourist visits during January - September 2020 (data source: BPS & Kemenparekraf) as well as the restrictions imposed on orders to stay at home issued by the authorities causing a sharp decline in hotel occupancy and revenue with a decrease. occupancy up to 12.67% (Data Source: BPS 2020). Accommodation, food & beverage are in the first place with 92.47% in the highest business sector affected by COVID-19. Nearly all restaurants were asked to limit their operations to take-away only and the decline in turnover was inevitable.

Going forward, vaccine announcement and launch are expected to gradually increase trust and contribute of consumer to easing domestic and international travel restrictions. The reopening process has slowly begun and authorities have begun to ease restrictions, for example, allowing restaurants reopen to dine-in at reduced capacity under strict social distancing guidelines. At this moment, the right strategy is needed to be implemented as an effort to restore business in the tourism industry, with solutions from smartfren, namely CloudTalk and GCP (Google Cloud Platform) it can support the realization of operational cost efficiency efforts.

CloudTalk provides easy tariffs no need to invest upfront and manage expensive PABX equipment because CloudTalk relies on monthly subscription fees so user can save costs up to 40%. CloudTalk is fully managed with premium features of PABX services hosted on smartfren. Cloud, the implementation of CloudTalk in hotels and restaurants can be utilized for marketing activities by providing their best offers to consumers and increasing engagement with customers via phone calls anywhere with an internet connection and make it work with smooth. CloudTalk has best-in-class capabilities that are affordable for all with business features:

1. CloudTalk as a pilot number which is similar to PSTN (landline number) so it gives the impression that your business is getting more professional and trusted

2. IVR function (Interactive Voice Response) Call Center, in order to make customer needs more focused and responsive

3. The mobile app and desktop web portal enable features such as instant messaging, direct calling, and video calling

GCP (Google Cloud Platform) by adopting the next generation cloud, artificial intelligence (AI), machine learning, big data with high scalability can make operations more efficient, save employee time and create a more positive guest experience. Now is the time to switch to modern cloud-based software that continues to innovate without requiring investment in devices that change specifications so that users only need to spend as needed. Implementation of GCP at the front office for reservation systems, check in and check out and in house guest information management and implementation of GCP in restaurants and banquet management for menu management systems and beverage control systems.

Time is very valuable when working in this industry and it takes a lot of time and effort to change the system. This is the time to rebuild to rise from adversity with solutions from smarfren. BUSINESS.