By: Hendra Sumiarsa – Head of IoT Solutions


We are currently in the era of the 4th Industrial revolution. The development of telecommunication technology and digital infrastructure today allows people and businesses to be able to take advantage of them at an acceptable cost. This drives market changes and the behavior of people and consumers demanding custom products and instant services. Create challenges as well as opportunities for companies that are able to take advantage of them. Companies that provide products and services must reformulate business models that focus on customer satisfaction. Business transformation to spur growth by leveraging technology is the main goal of today's digital transformation. Transformation is not a destination, but a journey so changes must be carried out consistently so that the company remains relevant to the market and consumer behavior

Companies in the 4th industrial revolution era build businesses by digitizing, automating, customizing and maintaining continuous connection with customers. This is only possible by utilizing advanced technologies including fast internet networks, 4G and 5G cellular telecommunications, Cloud, Internet of Things, and Big Data & Artificial Intelligence. Business interactions that utilize this technology are able to generate a lot of economic activity from the billions of online connections that occur between people, companies, devices and processes. This is what we know as the digital economy

In this 4th industrial revolution and digital economy, customers can easily obtain information about markets and products, making it very easy to determine which choice to consume. They can also move quickly from one manufacturer to another. Therefore, customer experience is the key to winning the competition so that the business can survive and even thrive. How companies create value (value creation) is far more important than just an effort to cut costs that do not mean anything to customers. Thus, technology should be an investment and not considered a cost. Furthermore, collaboration and ecosystem are new ways of working for companies that are able to bring in customers, win the competition and generate the desired business

smartfren. BUSINESS is a reliable provider of advanced technology services for collaboration and being part of the company's business ecosystem. By presenting products that are simple, modular and precise, we can help companies adopt technology in an easy way with the right investment. smartfren. BUSINESS products and services covering core telco, ICT and IoT make it easy for companies from the trade, manufacturing, retail, transportation & logistics, finance, energy & utilities, education, health and government and city sectors to choose and utilize the right technology in transformation digital technology to achieve the expected business growth and service improvement targets.